Author

The Bingo Queen is a fun name earned from colleagues through Anita Heffernan’s exceptional knowledge and commitment to the online bingo world. With over 20 years of experience as both a player and an expert in the industry, Anita has built a reputation as a trusted authority on all things bingo.

As a Slot Guru, “Reel Master” has a deep understanding of the mechanics behind online slot games, including RTP (return-to-player) percentages, volatility, bonus features, and game design. Years of hands-on experience with various slot games and extensive knowledge of game developers’ strategies have honed their skills. Whether it’s traditional fruit machines or the latest video slots with innovative mechanics, the Reel Master knows exactly what makes a good game tick. Their expertise comes from spending hours playing and analysing hundreds of slots for their reviews, sometimes exploring the history and evolution of game types, and keeping a keen eye on industry trends. For the Reel Master, success lies in understanding the balance of excitement and risk that attracts players and keeps them coming back for more.

“Lucky Caller” is the ultimate authority on all things bingo, both online and offline. With a thorough grasp of bingo rules, variations (from 75-ball to 90-ball), and strategies to maximize winning potential, Lucky Caller excels in advising players on how to get the most out of their bingo experience. Their expertise has developed over years of reviewing and analysing different online bingo platforms, exploring promotions, jackpots, and bonus systems that bring players back to the virtual bingo halls. Lucky Caller understands the psychology behind group play and community-based gaming, ensuring that every bingo player feels like a winner—whether they’re a seasoned vet or a casual participant. Their insights into the future of online bingo ensure that they are always ahead of the curve.

“Ace of Odds” is the go-to expert for gambling strategy and odds analysis. With a wealth of knowledge in probability, betting strategies, and risk management, they are always focused on the numbers behind every bet. Whether it’s in poker, blackjack, or sports betting, Ace of Odds knows how to develop strategies that increase the likelihood of a win. Drawing from years of studying betting patterns, player behaviour, and casino game odds, Ace of Odds creates data-driven strategies designed to give gamblers an edge. Their expertise comes from a combination of academic knowledge, real-world testing, and constant analysis of market trends. For Ace of Odds, every bet is a calculated move, aimed at maximizing long-term profitability and minimizing risks. They help players optimize their chances, whether they’re playing casually or have a more serious approach to gambling.

“Promo Pro” is the expert in online gambling bonuses and promotions. Whether it’s a welcome bonus, a no-wagering free spin offer, or an exclusive loyalty reward, Promo Pro has an in-depth understanding of how to find the best value in online gambling offers. Over years of exploring bonus terms and conditions, studying wagering requirements, and comparing promotions across platforms, Promo Pro has mastered the art of maximizing bonus value. They also keep up to date with the latest bonus trends, such as cashback offers, VIP rewards, and no-deposit bonuses, which allow players to stretch their gaming budget further. Promo Pro’s skill lies in uncovering hidden gems and guiding players toward offers that will give them the most bang for their buck—ensuring that bonuses aren’t just a gimmick but a strategic asset.

“Charlie the Showman” is the driving force behind WhichBingo’s social media presence and dynamic content strategy. With a background as the Artistic Director of Colour House Theatre, Charlie brings a unique blend of creativity and strategic vision to the brand.

“Social Sharpshooter” is a name that reflects Killian Morris’s ability to blend strategic PR, social media savvy, and a deep understanding of the iGaming landscape. With nearly a decade of experience, including roles at industry giants like Paddy Power Betfair and Gambling.com, Killian has honed his craft in building successful campaigns that connect brands with their audiences on a global scale.

Rob joined Better Change from the charity Gordon Moody where he spent 5 years helping to raise their profile and ensure sufficient treatment spaces were available to meet demand. With over 11 years industry experience, including being a previous winner of the Racing Post and SiS Betting Shop Manager of the Year award, Rob is a keen advocate of the gambling industry and brings a unique insight into the prevention and treatment of gambling harm. He is keen to focus his efforts further upstream in his role at Better Change aiming to prevent gambling harm through Positive Play.